Ensuring Our Clients Get What They Need!
Over here at Mini Mammoth Games we create games and inspiring interactive experiences. Below we will go through our process for helping a client discover and then develop how they can further engage with their target audience.
Discovery
This process allows ourselves and our client to determine what interactive experience will benefit them and their goals the most. To achieve this we consult with the client and help them decide what their goals are for the project. Is it to interact and build a stronger connection with their current customer? Or to attract and gain new loyal customers?
Throughout this process we create 4 detailed and in depth documents talking about the method to build your product, as well as how and who it will engage with.
These 4 documents are:
GDD
- How the experience will play out and how will users interact with it
TDD
- How it will be made and how all the technicalities will work
Art Bible
- How it will look and visually appeal to the target audience and user base
Production Plan
- This document details costs, budgets, development timelines as well as funding options and opportunities
These documents provide clients with a full and comprehensive plan that allow decision makers to pick the best path forward.
Development
In the previous phase we worked with the client to ensure that, on paper, the experience will meet all their goals and achieve the effect they were looking for. This phase focuses on putting those plans into action. We create their project whole cloth using our patented processes and supporting services. Throughout the development we keep the client up to date through the use of milestones and fortnightly meetings. This is our ‘Quality Quickly’ process, which focuses on rapid prototyping, iteration and target market feedback.
The milestones are:
Minimum viable product
- Basic art is present with a simple version of all mechanics
Mechanically complete alpha
- Still basic art, main art assets are completed and the full and complete version of mechanics are present.
Content complete beta
- All mechanics and first pass of all assets, able to envision the whole experience from just this version
Quality assurance
- Improve and remove bugs, get all final versions of art assets
- Refine and perfect game feel
Polish
- Ensuring the game is at its best state before the client receives it
This enables both us and the client to ensure that what we build and create for them continues to meet their needs.
Publication
Within the discovery phase we work to figure out which platforms the clients want to use and the best tools to reach their intended target audience. Once the game is built we release it to those platforms and continue to monitor it, double checking that once downloaded it still works as intended.
We also ensure that the game’s presentation on each platform through marketing is at its best to entice the available audience to interact and play the game.
Support
Once we have helped our clients to design, create and publish the product, we get to the last phase of our services.
On-going support!
We offer this to clients to ensure that the game is well adjusted to issues and bugs that appear through intense use or unexpected platform changes. This is often due to the user base being noticeably larger than our testing base, allowing us to discover bugs and issues we never could have found in our QA phase. This will continue for 6 months after the game has been published to ensure that all bugs, issues and mistakes have been corrected, allowing our clients to gain as much benefit as possible from the product.
But to summarise, on-going support allows us to:
- Bug fix
- Amend product breaking corner cases
- Meet the ever changing needs of the launch/distribution platform
- Continue to improve customer engagement
This ensures a smooth release, distribution and user experience for our clients and their audience.
Our 4 step process ensures that clients are in control and involved for the whole creation process of the product that we develop for them. Allowing them to adjust and keep up to date with any change in trends and necessities from their end and ours.
If you would like to learn more about our process and the benefits of an interactive engagement product, contact us at the following email and we will get back to you as soon as possible.