Categories
Industry

Growing The Industry

Growing the Adelaide Games Scene

Hello everyone!

We think it is incredible when companies help to grow and support the growth, development and evolution of their industry. Here at Mini Mammoth Games we are trying to do exactly that despite still being a SME. We are actively supporting new devs, the growth and outreach of games and how they can be used as more than just entertainment every day we operate.

Before Mini Mammoth Games, our founders were all studying together and being offered occasional placements through our academy. While helpful, they were rarely doing explicit game development work and often the projects were in semi-adjacent fields instead. Although ultimately a bit disappointing, these placements did show us how variable our skills can be but just weren’t what many of us were wanting; a placement where we could build a game, from start to finish. Conception to distribution.

Unfortunately there weren’t any game specific placements available in the state, and from the founding of Mini Mammoth Games we set out to change that. Starting off with our old haunt, the Academy of Interactive Entertainment. It was a slow start, but eventually we had a revolving door of placement teams coming in and out and creating hyper casual mobile games in a pipeline that took them from the design and concept to marketing and release onto the Google Play Store.

With this in place we wanted to offer that chance to the full contingent of educational institutes in the state, but first we needed a small increase in our office size to accommodate the increasing demand. Flinders University and Adelaide University were eager to jump onto the opportunity to be able to find placements for their games students. With having work experience directly related to the industry it also gives students a leg up after graduating as they are able to ask staff here to be a reference for their resumes. We can then provide accurate feedback as to how they work in a studio environment and help to push them into the industry.

Aside from our work to help the learning and integration of new developers into this industry,  one of our goals as a company is to  grow the local industry. Our mission is to create memorable experiences that promote a positive impact in the world, and we are achieving that through our placement program, and within all aspects of Mini Mammoth Games. With our client and internal projects we aim to scale internally, so we hire on staff from our program. With the extra experience, they can then at minimum get a casual job working in the game industry. Best case scenario they get a permanent full or part-time job here with us. This is another area where we can further help our previous placements, providing them experience and portfolio work they can use to advance their career even if we aren’t positioned to support them long term at the time.

To extrapolate a little further, within our outreach and client work we are continuously talking to industries and companies whose involvement and use of games as an interactive medium has been minimal at best. Our aim with a majority of networking and outreach is to help those outside of the games industry see how an interactive experience can help them connect with their audiences in a more personal, educational and entertaining way. Something small and personal can often make a massive difference in the way they talk with their own customers, and in the big picture we can help a lot of people learn new, interesting things about the world.

This is only a quick look into what we do and try to achieve here at Mini Mammoth Games, but we hope that this not only inspires other developers to help upskill and support new developers, but also other companies. We can’t do everything ourselves and growing the industry here in Adelaide will benefit everyone in the long run.

So if you, or anyone you know is interested in participating in our program, or running your own, please reach out to contact@minimammothgames.com. We will be sure to get back to you as soon as we can!

Categories
Events

Avcon 2023

Avcon 2023

In a good stroke of luck our application to avcon was accepted and we decided to showcase Roving Rovers. This was an exciting start to the now continuous conventions that will crowd the rest of our calendar. Although we had only a week’s notice we had already had our fair share of conventions so we were prepared to take on the task of getting everything ready.

Preparation

Now to prepare for the convention Mini Mammoth focuses on 3 main aspects, these being: the game itself, marketing collateral and a little bit of merch to spice things up.

Now thankfully we had already built a player ready demo thanks to the Space Forum last year, but we still had the other 2 to take care of.

 

  1. For the marketing collateral we had 2 assets to create and order; a 2m tall pull-up banner and a smaller table top banner. Both showing off Roving Rovers but the smaller held a QR code to easily allow visitors to sign up to our mailing list.
  2. In regards to the merch we brought along a myriad of collectables; badges, stickers and some cards. The first 2 served the same purpose, to help spread awareness of Mini Mammoth Games and Roving Rovers. This meant that we had to create multiple designs for each, which we will show you below:

Will just like to shamelessly promote the fact that we made the badges ourselves, from design to actually hand pressing them together with a manual machine. This took a lot of time, but saved us a ton of money, though that was only because we knew someone with the manual machine beforehand.

 

The cards we designed to help visitors with easy access to everything Roving Rovers, this means the game, our socials, any community forums and so on and so forth.

Exhibiting!

With Avcon being at the convention centre it meant that there was plenty of (paid) parking around and underneath which meant that we didn’t have to haul everything from a distance. Though we will suggest making sure you have a trolley if you are bringing more than one trip’s worth of things. We had 2 trips to get everything inside however that was with us holding on to more than what we should have been comfortable holding. Including this it still only took me and 1 other approximately an hour to set everything up and have a short tour of the rest of the venue to see what other stalls were looking like.

Both Saturday and Sunday were an excellent experience for our staff and placements alike, we had offered them the opportunity to allow them to gain more experience within the industry that would otherwise be unknown without becoming an indie developer.

Avcon was a fantastic experience for us to get Roving Rovers out there and get real feedback from players. It was great seeing all the talented cosplayers, artists and other game developers from South Australia.” – Tyler (Programming Director)

Thank you to everyone who attended Avcon and especially those who came to the indie games room as this is one of the few conventions that help to lift up the indie developers within South Australia. Furthermore this was a great way to show off Roving Rovers to the wider Australian community as this was a project that had mostly stayed within the space industry till now.

Conclusion

While we are lucky to be able to attend Avcon at such short notice, it still was a last minute push to get everything ready on time. Thankfully we had a small break before client work was set to start the week after, this being the main reason we were able to successfully prepare.

If you aren’t interested or unable to exhibit at Avcon we would still highly recommend attending as a visitor, however this was a great way to experience exhibiting a game for the first time.

Overall Avcon is a great convention to attend and helps to support a wide range of small and independent businesses from South Australia. We had a great time and apart from the last minute rush it was a rather chill time to prepare for and attend. If you are an indie developer looking to attend here are our tips for attending conventions:

 

  1. If you plan to showcase a demo at conventions make sure to add marketing collateral or merch assets into your pipeline; so that they aren’t done last minute.
  2. If any of these items are to be printed by a third party make sure to leave at minimum a week for printing and delivery.
    1. Officeworks is our recommendation for pull-up banners
  3. Make sure to leave QA time for your demo so that visitors to your table don’t spend their time finding every bug.
    1. Have your demo accessible to the public so they can play it even if they miss out at the convention, this should be something that you advertise while you’re there!
  4. Make sure to have a set plan; this will help to remove a lot of stress and allow you to enjoy the experience more.

 

Thank you to everyone who attended and we look forward to seeing everyone’s faces in the future, whether at next year’s Avcon or other conventions that help to celebrate Australia’s talents!

If you would like to check out Roving Rovers follow this link:

And if you would like to stay up to date with its development sign up to our mailing list: